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Is your website AI-ready?

Search is changing. People increasingly get their answers straight from ChatGPT, Google's AI Overviews, and other AI tools — often without ever clicking through to a website. This page explains what that means for your site, and how to find out whether AI tools and search engines can actually find, read, and recommend it.

Request a free check and I'll score your site on both.

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What "AI-ready" actually means

For years, getting found online meant ranking on Google and earning the click. That is changing. Tools like ChatGPT, Google's AI Overviews, Perplexity, and Gemini now answer questions directly — pulling facts from across the web and summarising them, often without sending anyone to the original site.

Being AI-ready means an AI tool can find your site, read it cleanly, understand what you do, and quote you as the answer. A lot of that overlaps with good traditional SEO — clear titles, fast pages, sensible structure. But some of it is new: structured data that machines can parse, content written as clear answers, and crawler settings that actually let the AI tools in rather than blocking them.

If your site is not set up for this, you can slowly disappear from the places people now ask — even while your old Google ranking still looks fine.

What I check

The free check looks at two sides of the same coin — the traditional SEO foundations, and how ready your site is for AI search.

Traditional SEO

  • Page titles and meta descriptions
  • Headings and content structure
  • Image alt text
  • Mobile layout and page speed
  • HTTPS and canonical setup
  • Indexing and sitemap

AI readiness

  • Structured data machines can read
  • Whether AI crawlers are allowed or blocked
  • Content written as clear, quotable answers
  • An llms.txt file for AI tools
  • Author and business signals
  • Freshness and last-updated dates

Common questions

How do I find out if my website is SEO optimised?

Start with the foundations: does every page have a clear title and description, does it load fast on a phone, is it secure (HTTPS), and is it actually indexed by Google? Those basics decide whether search engines can find and rank your site. I offer a free check that scores your site on the traditional SEO basics and flags anything obvious that is holding it back.

How do I know if my website is AI-ready — showing up in ChatGPT and Google AI Overviews?

AI tools need to be able to reach your site, read it without getting stuck, and understand what you do. The main signals are structured data, content written as clear answers, and crawler settings that let the AI bots in rather than blocking them. My free check gives your site an AI-readiness score alongside the SEO one, so you can see where you stand.

Why is my website traffic dropping?

One common reason now is that AI tools answer people's questions directly, so they never click through to your site. Your search ranking can look unchanged while visits quietly fall. Making your site easier for AI tools to read and cite is one of the ways to stay visible as this shifts.

What is GEO (generative engine optimisation)?

GEO is setting your site up so generative AI tools — ChatGPT, Gemini, Perplexity, and Google's AI Overviews — can find it, understand it, and quote it in their answers. It sits alongside traditional SEO rather than replacing it: SEO helps you rank, GEO helps you get cited.

Is the check really free?

Yes. The basic check gives you an SEO score and an AI-readiness score with the main issues highlighted, at no cost. If you want the full breakdown — every issue, why it matters, and a plan to fix it — get in touch and I'll put together a detailed report for your site.

Check your site now

Enter your website address for a free, instant score on both the SEO basics and AI readiness. No sign-up — the result shows on this page.